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Coinbase acquires LiquiFi, the leading token management platform

TL;DR Coinbase is acquiring Liquifi, the leading token management platform for early-stage teams building onchain. Acquiring Liquifi gives us best-in-class capabilities in token cap table management, vesting, and compliance, and positions Coinbase to support builders earlier in their journey. This strategic move propels us in our journey to deliver a truly integrated one-stop-shop experience for businesses building onchain.

By Greg Tusar

, July 2, 2025

, 2 minutes read time

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Today, we’re taking a big step towards offering an end-to-end solution for onchain builders by acquiring Liquifi, the go-to platform for managing token ownership, vesting schedules, and compliance workflows. Teams like Uniswap Foundation, OP Labs (Optimism), Ethena, Zora, and 0x already rely on Liquifi to launch and manage their tokens, and we’re excited to help scale these operations even further. 

Our goal of bringing more than a billion people onchain depends on the teams who are creating the next generation of onchain protocols and applications. But here’s the truth: launching a token today is too hard. Early-stage teams face a fragmented, high-stakes maze of legal, tax, and compliance hurdles on top of stitching together cap table spreadsheets, custom vesting scripts, and regulatory guesswork. We want to remove these barriers by providing both the product and the expertise to make token launches simple, compliant, and scalable. 

Liquifi solves these pain points by automating core workflows while reducing token launch risk. This acquisition will enable us to partner more effectively with builders earlier in their lifecycle – before tokens are launched or listed. Over time, we’ll integrate these capabilities with Coinbase Prime to give issuers best-in-class tools directly out of our market leading Prime platform, while tightening our integration across custody, trading, financing, and beyond. In doing so, we’re continuing to enhance our product offerings to better serve the next generation of innovators. Our vision is a world where launching a token is easier, faster, and more global than issuing traditional startup equity – and becomes the default path for the next generation of companies.

The value extends beyond just builders. Liquifi also makes life easier for the broader ecosystem: employees can get user-friendly token compensation plans, and investors can manage token holdings with the same ease as equity. Whether you’re launching, earning, or investing in tokens, we’re supercharging the infrastructure to support you at every step.

This acquisition is a practical step toward a broader goal: making it easier to build onchain. Liquifi adds an essential piece. We’re now that much better equipped to meet builders where they are – and help them move faster.

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Greg Tusar

About Greg Tusar

Greg Tusar serves as VP, Institutional Product for Coinbase, leading the firm’s efforts in areas like Prime Brokerage and Custody, Financing, and Coinbase Exchange. Greg joined Coinbase when the company acquired Tagomi Systems, where he was co-founder and CTO. Before Tagomi, Greg was Head of Global Execution Services and Platforms at KCG Holdings, and spent 13 years at Goldman Sachs, most recently as a Partner and global head of the firm’s equities electronic trading business.