Coinbase Launches Self-Managed Super Funds (SMSFs) Support in Australia
TLDR: Coinbase Australia is officially launching dedicated support for Self-Managed Super Funds (SMSFs). We’re providing Australian trustees with a seamless, compliant, and secure path to diversify retirement portfolios with digital assets—backed by our landmark AFSL and local expertise.
With over $1 trillion AUD held in SMSFs, Australians lead the world in self-directed investing. Yet, for many, the hurdle to crypto adoption has been the complexity of compliance and reporting. Today, Coinbase is removing those barriers by launching a dedicated SMSF solution.
Building the "Everything Exchange" for Retirement
Following our recent milestone of receiving an Australian Financial Services Licence (AFSL), we are taking steps to integrate crypto into the fabric of Australian wealth management. This future will be defined by a narrowing gap between traditional financial services and digital assets. Soon investors will expect a secure, compliant and easy-to-use solution that allows them to access every type of asset including crypto, equities, and more.
Our SMSF solution positions crypto into the Australian wealth management playbook by offering:
Seamless Onboarding: A streamlined entity verification process designed specifically for Australian fund structures.
Audit-Ready Reporting: Clear, downloadable data that integrates with local accounting standards, saving hours for trustees and administrators.
Institutional Security: Retirement investors gain the support of the world’s most trusted crypto platform with the same gold-standard protection trusted by global institutions.
SMSFs Central to Crypto Adoption in Australia
Self-managed super funds have seen sizable adoption, with the most recent data from the Australian Taxation Office finding over 653,000 SMSFs holding $1.05 AUD trillion in assets, with more than 1.2 million members. With growing regulatory clarity in Australia and institutional adoption of digital assets, we see SMSF’s as a core area of potential growth in Australia.
More broadly, SMSFs are among the few retirement structures globally that allow individuals to manage digital assets directly. Because of this unique flexibility, SMSFs are becoming a primary gateway for investors looking to integrate cryptocurrency into their long-term retirement strategies.
The Future of Super is Here
As Australia’s digital asset landscape evolves under the Digital Assets Framework Bill 2025, Coinbase is committed to being the most trusted partner for long-term investors. By combining security, simplicity, and global best practices, we’re helping Australians include crypto in their retirement strategy with total confidence.
Getting Started
Explore Coinbase SMSF and start your application today here.
About John O’LoghlenRegional Managing Director APAC & Country Director AustraliaJohn O'Loghlen is the Coinbase Country Director, Australia. Prior to joining Coinbase, John led the expansion of Alibaba Group and Ant Group in Australia and New Zealand as well as overseeing the WorldFirst cross border payments business. Before relocating to Sydney in 2014, John spent the previous 11 years in China building businesses in the food delivery space following on from a career in investment banking with Goldman Sachs in London, New York and Beijing.
- About Pete PatanapanlertProduct Lead, APAC
Pete Patanapanlert leads product and growth for Coinbase in APAC, focusing on expanding access to crypto through scalable, customer-centric products. Pete brings extensive public and private sector experience to the role; prior to Coinbase, he led fintech initiatives for the Singapore Government at Open Government Products, where he built digital payments public infrastructure. His background also includes developing Indonesian credit products at Honest and serving as a core member of Boston Consulting Group’s private equity practice in Southeast Asia.
