TL;DR: Coinbase is launching Custom Stablecoins, allowing any business to create a custom stablecoin fully backed 1:1 by flexible collateral (including USDC), all custodied by Coinbase, offering security and rewards without sacrificing interoperability and ease of use for consumers.
Stablecoins have become the backbone of the onchain economy, offering fast, cheap, and 24/7 global settlement. In 2025 alone, stablecoins powered $9T in adjusted annual transaction volume and are set to become a $1.9T market by 2030 (per Citi).
For too long, enterprises have had to "rent" stablecoins for use, relying on third-party issuers and platforms to access stablecoin liquidity with limited control over the product experience.
We’re changing that with Coinbase Custom Stablecoins, a "stablecoin-as-a-service" solution that allows any business to create a new, custom-branded stablecoin backed 1:1 by a flexible mix of USDC and other USD-stablecoins without needing to build their own infrastructure.
With Coinbase’s Custom Stablecoins platform, we help companies bypass the “one-size-fits-all” stablecoin model by offering:
Issuance infrastructure: Launch without operational overhead. We handle the smart contract, security, and chain management.
Customizable brand identity: Tailor the asset name, ticker, and visual identity to extend your brand presence through your user’s wallets and the entire onchain ecosystem.
Mass global distribution: Access Coinbase’s global consumer, business, and institutional user base.
Secure and transparent reserves: Your reserves can be backed by flexible USD-stablecoin collateral, including USDC, and held in segregated wallets custodied by Coinbase.
Reliable revenue model: Earn rewards on your stablecoin’s supply, accrued daily and paid out weekly directly to your Prime account.
1:1 interoperability: Zero-fee swaps between USDC and any Coinbase Custom Stablecoin, ensuring instant liquidity.
Differentiation on the Surface
Coinbase handles the mechanics of issuance, redemption, security, and compliance so you can focus on the aspects of your stablecoin program that matter:
Asset name and ticker
Visual branding
Coinbase distribution avenues, including our consumer, institutional, and enterprise products as well as our suite of developer tools
We are working on more customization capabilities, including reserve mix and network support, to give you more end-to-end control over your stablecoin’s success.
Interoperability Under-the-Hood
Custom Stablecoins are fully interoperable with USDC, select Coinbase-supported USD-stablecoins, and other Custom Stablecoins issued by Coinbase, providing you instant access to the global USDC liquidity network. This eliminates the need to build 0-to-1 network effects and distribution, enabling you to benefit from zero-fee, seamless 1:1 conversions without friction, slippage, or delay.
Revenue Based on Growth
You can earn rewards based on the total circulating supply of your Custom Stablecoin. Rewards are accrued daily and paid out monthly at the highest available rewards rate offered by Coinbase Prime, net of a service fee.
We are excited to work with innovative partners like Flipcash, Solflare, and R2, who are all exploring the launch of Custom Stablecoins.
If you’re looking to create your own Custom Stablecoin, reach out to our team.
Coinbase has entered an agreement to acquire The Clearing Company, a prediction markets company innovating at the frontier of regulated, onchain markets. The team brings deep expertise that will help power and scale prediction markets on Coinbase.
