Custom Stablecoins
Launch your own stablecoin
Power payments, treasury, rewards, and DeFi with your stablecoin while Coinbase runs issuance, reserves, and onchain ops.
Why launch a Custom Stablecoin
Your own branded digital dollar
Stamp your Custom Stablecoin with the branding your customers already know and love, making holding, spending, and sending feel more familiar.
Always redeemable 1:1 with USDC
Custom Stablecoins are redeemable 1:1 with USDC with no fees and no friction.
Turn balances into revenue
Hold your customer or corporate balances in your stablecoin and earn rewards on holdings.
Coinbase-managed infrastructure
Coinbase manages issuance, reserves, and smart contract deployment, so you can focus on product and distribution.
Coinbase powers the stablecoin economy
$75B+
in total USDC supply
$7B+
in Coinbase Wrapped Assets supply
$375B+
Assets under custody
Use Cases
Global, instant payments
Embed branded payments across your app, platform, or merchant network with fast, low-cost transfers that are instantly redeemable for USDC.
Treasury & liquidity optimization
Centralize treasury and liquidity with a single settlement asset across your organization, while Coinbase manages reserves and you earn rewards on your stablecoin balances.
Drive loyalty with rewards
Give customers a balance they want to hold and can spend anywhere in your ecosystem, and layer on incentive programs that accelerate stablecoin adoption.
DeFi & ecosystem growth
Integrate a branded stablecoin into your protocol with permissionless, fee-free 1:1 USDC conversions onchain, so users can move seamlessly across the broader USDC ecosystem.
Why Coinbase?
Fully backed, flexible, auditable
1:1 USDC reserves are held in segregated wallets with Coinbase, with Proof of Reserves published and updated every minute.
Global distribution on day one
Access Coinbase’s global retail and institutional user base instantly across Coinbase Exchange, Prime and Onramp.
Earn rewards on your holdings
Top-of-market rewards on your stablecoin’s supply, accrued daily and paid out regularly.
Your brand identity
Full control over the visual identity and naming of your stablecoin, built to reinforce your brand wherever your stablecoin moves.
Flipcash
Flipcash is using Coinbase’s Custom Stablecoin platform to power USDF, a fully backed digital dollar that enables cash-like payments directly inside the Flipcash app.
“We launched USDF with Coinbase because they delivered everything we needed to power a seamless consumer experience in Flipcash. Their team has been impressive, both in how fast they move and how thoughtful they are about the end user.”
- Ted Livingston, Founder and CEO, Flipcash Inc.
Product capabilities
Branded, fully backed stablecoin
Revenue from circulating supply
Permissionless onchain swapper for end users
Enterprise‑grade operations with Coinbase
Policy and control layers